NOTE: As of December 19, 2009, there is a backlog of listings.  I requested inclusion for two sites on December 20th and have yet to receive my verification PIN for either.  Hopefully they’ll catch up soon.

The Bing business listings come from publicly available local telephone listings.  To see how this works, go to www.Bing.com and search for – house painting new braunfels, texas.  The very first set of  listings will be “Listings for house painting near New Braunfels, Texas”.  If your business is not listed – and surely you want it to be, click on their “Local Listing Center” link at the bottom of the page.  Then, click on the link to “Add new listing”.

Enter your business information.  If your business listing appears, click on the “Change your business listing” link in the right-had column and follow the instructions so you can add more information.  If your business is not found, follow the instructions to add your business information.  In either case, you will need to have a Windows Live ID to proceed.  You can create one at this time.

Make sure you add as much information as possible.  Use the “supplemental websites” area to add extra links to your listing. For example, a roofing contractor can add additional links to their contact form, customer comments, BBB listing or even reviews on sites like Google local.

When visitors see your listing, they’re already interested in what you have to offer. Make it easy for them to choose you by making it easy to contact you and obvious why you are the best choice!  This is definitely worth your time.  Of course, if you choose a custom website from On Target, your Bing listing is included!

Bing requires verification for listing additions and changes.  You should receive a verification PIN in the mail.  Return to your Local Business Listing Center and follow the instructions, logging in with your Windows Live ID.

Encourage your customers to write a review.  Make it easy by sending a link right to your business listing.

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