Free Marketing Secret – Google Local

It’s true.  There are numerous free marketing opportunities that you’re not using to your advantage!  Here is the first in a series of three.

Google Maps / Google Local

For example, Google the term – facials canyon lake texas.  The top results are Local business results for facials near Canyon Lake, TX.  If you click on that link, you get about 4 pages of listings.  If you wanted your business to be displayed here, you would go to the bottom of the page and click the Information for Business Owners link.

Once you have signed in, click on the “Add a new business” button and enter your information.  Make sure to follow through with all all verification procedures.

Suggestions on creating a great listing:

Basic Information

To help readers make their choice, make sure you include as much information as possible.  Always enter the official business name and mailing address.  Be sure to include your area code with your phone number. Make sure to list your office business website. In the description field, tell readers what makes you stand out from the competition.  If your business does not appear on the map in the correct location, click on the “Fix incorrect marker location” link and follow the instructions.

Categories

Choose accurate, descriptive categories. Feel free to create your own category if you don’t see one that fits.  Be as specific as you can.

Photos/Videos

If possible, include a photo or video to help your listing stand out.

Additional details

Include anything else you’d like readers to know.  For example, list the brands you carry, services you offer, or added perks (like free parking).  Your ranking, in part, depends on its relevance compared to the key words entered.  So, make sure you list as much information as possible.

When you’re done, encourage your customers to write a review on your listing.  This can help improve your ranking. Log in to your Google Local Business Center Dashboard from time to time to see how often your site is appearing in the listings, how often people click on your listing and the top search queries that lead visitors to your listing.  You can also add a coupon for free!

Don’t have a website?  Need a few changes or a complete overhaul?

When you choose a custom website from On Target, listing creation for Google Local is included.  In a brief phone call I’ll show you exactly how easy it can be to get started. Call 830.822.6589 today!

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